Reign Of Clouds Descending

Clouds are my thing. For years, I’ve taken far too many cloud pictures dating back to my formative years in photography school. Of all those images, I was possibly able to successfully translate into satisfactory prints less than a handful. For the most part, I resign myself to enjoying the clouds with my own eyes and while I still take pictures of them, my expectations are almost nonexistent as for their further use. This painterly cloudscape print is different.



It’s a straight shot at a time when the sun was going down in kind of dramatic (colorful) fashion and the beauty of the surrounding landscape was equally captivating. Technically, it took a lot of work to get the tonal qualities of light and color to print what I was after. I work non-destructively in Photoshop and I had to redo the editing from scratch three times to get it right. I used Canson Rag Photographique 310, a heavy, mat surface fine art paper to accentuate the watercolor feel of the print.

I should note, often a raw unedited version of a captured image will look noticeably dark as compared to the standard .jpg (or other high efficiency versions of images) which has gone through processing inside the camera. Especially when editing, a raw image contains the full amount of data (no compression has occurred) and therefore more color information is available to modify in order to obtain the best final results for printing. Even on the very best monitors, there are quite noticeable, qualitative differences between what one sees on a screen versus the final print on paper. And then of course, differences, sometimes quite large, also exist between paper brands and particular paper types. Suffice to say, photography (even back in the horse and buggy days) has always been well steeped in a cauldron of variable factors.

Fred Gerendasy Photography

Archival-Quality Prints: A Century of Timeless Memories

These prints are not just images, they can become old friends. Crafted to meet stringent archival standards, the papers and inks we use are designed to last over a century with the right care. Here’s what it means for you:

  • Longevity: Each print is engineered to endure, with a lifespan extending beyond 100 years when kept in optimal conditions.
  • Care Instructions: To maintain image quality:
    ◦ Store unframed prints in an archival-quality container.
    ◦ For framed displays, use archival matting and adhesive, coupled with UV-filtering glass to safeguard against sunlight and environmental damage.
    • Environment Matters: Place your artwork away from direct sunlight and high humidity to maintain its pristine condition.